Dog Love: How Ikea is Promoting Pet Adoption
Ikea has been going to the dogs…and in their Tempe, AZ store, shoppers can shop for rugs and futons, and also check out a potential canine companion to pull the whole room together.
The Tempe store’s campaign was inspired by an effort in Singapore with Ikea and a coalition called Home for Hope. The result: a brilliant campaign to promote dog adoption.
Watch the video showing how it all came together here.
We love the ingenuity and spirit of this effort! Hat tip to Business Insider.